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 Once the skid-steer concept was finalized, with a growing number of customers finding myriad uses for the machine, the company sought to build upon the unique features of the new machine. With a new name, a new logo, and a new paint scheme, the Melroe loader assumed a new identity - one that would become the icon of a success story.The marketers began to consider how the machine should be positioned. From fertilizer plants and dairy barns, two emerging markets for the loader, the creators came up with a white paint scheme that was linked to the concepts of cleanliness and sterilization.
To find out the best and most unique name they called for a dictionary and started looking up animal names - lion, tiger, cougar, panther, and finally, bobcat. The definition in that particular dictionary described the bobcat as "tough, quick, and agile." – Bingo: the Bobcat brand was born.


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